Vidrios Marte

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Vidrios Marte brings energy efficient window panes to the construction industry across Mexico. Their new technology helps reduce greenhouse gas emissions and energy costs.

Market Opportunity:

• Over the last 15 years, energy demand in Mexico has grown faster than the economy as a whole and is expected to grow another 6% in the next 5 years. The U.S. Energy Information Administration predicts energy consumption of OECD countries to increase by 18% in the next 25 years. Current energy generating capacity will not be able to satisfy the increasing demand, creating an opportunity for energy innovation.

• According to conservative estimates, commercial energy consumption is expected to double by the year 2030. New buildings will comprise 57% of commercial buildings in 2030, highlighting the demand for energy efficient building practices today.

• Vidrios Marte recognized the rising demand for energy efficient technologies, such as energy efficient glass. Currently, only 2% of all Mexican buildings are fitted with energy efficient window panes.

Unique Business Solution:

• Business Model: Vidrios Marte produces energy efficient window panes for commercial buildings and homes in Mexico.

• Competitive Advantages:

  • The window panes make buildings eligible for LEED points.
  • Vidrios Marte is the first Mexican company to offer double glass window pane systems that incorporate translucent screens.
  • The advanced window panes block outside noise and filter incoming daylight to improve working conditions.

Environmental & Social Impacts:

• The energy efficient window panes reduce energy consumption up to 40 percent.

• It is estimated that each window saves approximately 1.5 tonnes of carbon dioxide from entering the atmosphere.

• Vidrios Marte strives for recognition as one of the “Best Places to Work” in Mexico and has implemented a worker satisfaction program to that end.

Successes:

• Vidrios Marte has already installed over 220,000 square meters of energy efficient glass windows across Mexico.

• Sales have tripled in the last 5 years.

• The company has received financial support from the government as a direct result of their successful implementation of green building technologies.

Future Plans & Challenges:

• Vidrios Marte aims to increase the proportion of large buildings using energy efficient windows to 10% in the next 5 years.

• The Mexican government is considering installing energy efficient windows in all government buildings.

• The government is discussing the possibility of incorporating energy efficient windows in social housing projects aimed a low income communities.

Financial information on this company has not been included for confidentiality reasons. Please click here to learn how you can receive more information about this company.

Updated: July 2011