Beijing Green Channel – Technology Co., Ltd

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Green Channel manufactures Reverse Vending Machines (RVMs) that help increase the recycling of PET bottles, aluminum cans and other recyclable materials. The company also develops a product line of eco-friendly gifts from recycled items.

Market Opportunities:

• In 2000, China produced a total of 150,000,000 tonnes of municipal waste and roughly 3-5% of this waste is plastics and metals.

• Municipal waste in China is expected to reach 484,000,000 tonnes annually by 2030, 16% of which will be plastics and metals. (AMEC Earth & Environment)

Unique Business Solutions:

• Business Model: Green Channel has two main products – the RVMs and the Eco-Froggyland product line (eco-gifts). RVMs generate the majority of Green Channel’s revenue and are distributed mainly through the retail industry, schools, supermarkets and office buildings. RVM is a vending machine that can efficiently collect, sort and compress recyclable containers on site while giving cash to recyclers in return for their recyclable materials. In addition to increasing recycling rates, Green Channel further promotes recycling by featuring environmental educational content on the surface of the machine.

• Competitive Advantages:

  • Green Channel is the first company to introduce the Reverse Vending Machine into the Chinese market for recycling purposes.

  • Green Channel and the RVMs have gained significant government attention and support.

  • Green Channel’s RVM provides a different approach to recycling and has been favored by the younger generation of China.

Environmental & Social Impacts:

• Green Channel recycled 4.5 tonnes of PET and aluminum waste in 2009.

• Traditional methods to handle waste bottles impose great danger to the public health as the bottles are reused by individual trash collectors for beverages without hygienic processing. Green Channel creates job opportunities for these collectors, motivating them to employ a cleaner and more efficient way to recycle PET bottles and aluminum cans.

Successes:

• Green Channel has secured multiple waste management contracts from the Beijing Government.

• Green Channel received recognition as a High-tech Enterprise of Z-park of Beijing.

• Green Channel won the award of the Future Star SME of Beijing’s Haidian District.

Future Plans & Challenges:

• After a successful launch in Beijing, Green Channel is looking to extend its market of standardized RVMs to other cities in China through further external investment.

• Green Channel has already secured several clients overseas, demonstrating the company’s potential to expand internationally.

Partnering with New Ventures:

• New Ventures China has helped Green Channel refine its business model, adapt to local business cultures, and conduct fundraising programs.

Financial information on this company has not been included for confidentiality reasons. Please click here to learn how you can receive more information about this company.

Profile Updated: October 2011